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Ben Sherman makes its ecommerce debut

Ben Sherman's website will go transactional next week as part of a strategy to boost the brand's global presence. The site, which launches on February 15, will feature competitions and weekly newsletters for subscribers, plus product and brand news. The new site will be managed by Littlewoods in a deal that takes advantage of the home shopping company's online expertise. The suffix on the site's address will change from .co.uk to .com.