He will have responsibility for all UK stores and concessions. Ben Sherman’s overseas regional hub directors will report in to him on their retail activities.
Oliver Bruckner will also join as group sourcing director in July. Bruckner, who was previously production director at French Connection, replaces Sarah Cassels-Smith who left to move to a sourcing role at Gap. Bruckner was placed by recruiter Green Park.
Ben Sherman’s chief executive Miles Gray told Drapers that the brand, which has 25 international stores, a mix of franchise and standalones, will have upped that to 55 by the end of the year and it was on track to have 220 stores by the end of 2012.
He said: “That figure is based on commitments already made by our international partners. The pace of international expansion has moved faster than we foresaw. We needed to introduce a layer of management that can deal with that rate of expansion.”
Ben Sherman will open eight stores in China and another eight in South Korea before the end of the year. It has signed with Japanese partner IPGI to open stores there in September.
Also in the pipeline are two more stores in Australia. In the US, the brand is looking for stores in Miami, Washington and Boston to add to its existing five. By next spring, it also hopes to start opening stores in India