Ben Sherman is to open stores in Birmingham at LinkStreet, the retail space that connects the Bullring and Grand Central shopping centres, and at Liverpool One.
The 1,770 sq ft store in Birmingham will offer menswear, kidswear and footwear and will open next month.
Property developer Hammerson created LinkStreet to offer flexible units for pop-up retailers including Pretty Green, Religion and Trapstar. However, the Ben Sherman store is permanent.
The brand will also open a 1,755 sq ft store on Manesty’s Lane at Liverpool One at the beginning of April.