Americana, the owner of Bench and Hooch, has strengthened its management team with a raft of new appointments including new chairman Mike Metcalf, the former chief operating officer at Burberry.
Former Marks & Spencer director and Long Tall Sally and Kookai investor Maurice Helfgott has also joined the board as non-executive director.
Metcalf was chief operating officer of Burberry between 1998 and 2004. Subsequent to Burberry he joined health club Fitness First as chief executive before leaving in 2005.
Americana has also appointed Rob Griffiths as head of product and marketing and Phil Emmerson as head of operations, both join the company from Umbro. Patrick Nebiolo also joins as international director. He was previously managing director of Jam Session which owns the Italian streetwear brand Guru.
Americana was bought for £190 million by HgCapital in March. The private equity fund said that the new management team would help deliver the company’s expansion strategy which focuses largely on international growth of Americana’s Bench and Hooch brands. HgCapital said it also planned to strengthen the brands and product ranges.
Americana chief executive Peter McGuigan, who joined the company earlier this year, said: “I am delighted Mike and Maurice are joining the board. They bring with them huge experience and expertise in the global lifestyle apparel sector and we will benefit greatly from their counsel. The senior management team has been strengthened with the appointments of Rob, Patrick and Phil, which gives us the confidence to pursue our exciting global expansion plans.”
Americana’s previous chairman David Brock recently left the business as revealed in Drapers September 29 . The reason for his departure was unclear. Similarly managing director Kelvin Vidler left Americana last month ( Drapers September 15 ).