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Bench moves German showroom

Manchester-based young fashion brand Bench has moved its German showroom to a 32,300 sq ft unit in the Neue Balan business park in Munich.

Its previous location was Alois-Wolfmüller-Str 8, also in Munich.

Chief executive Bruno Sälzer joined the young fashion brand at the end of last year from German womenswear brand Escada, acquiring a 15% stake from parent company Emeram Urbanics.

His brief was to reposition the business to regain popularity with younger shoppers.

@Tara_Hounslea

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