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Berlin deemed 'a success' by brands and buyers

As the Berlin trade shows came to a close on Wednesday January 21, brands and buyers praised Seek, Premium and Panorama, deeming the exhibitions a “success” despite lower footfall on the third day.

Jürgen Leuthe, chief executive of German womenswear brand Hauber, which was showing at Panorama, said: “The first two days were brilliant. It has been quieter today, but that’s normal for the third day. This season it was very much Eastern Europeans visiting, and a lot of Germans and Austrians. It would be great to see more people from the UK.”

On the cancellation of this season’s edition of Bread & Butter, he added: “I don’t think it has had any effect on footfall for us; we were consistently busy on Monday and Tuesday.”

Elvira Nass, international sales director at Hauber’s sister brand Luisa Cerano, also had a lot of buyers from Eastern Europe visiting the stand. “Panorama has been great for us this year, better than last year and a lot more international. We had a lot of people from Eastern Europe, Croatia, Montenegro and Poland - both existing customers and new.”

Garth Coverdale, director of Leicester independent store Pilot, said: “It has been really good for us this season. Premium was quite cool. We deal with [German brand] Throm Krom directly there so we wrote some orders. I love the new location for Seek; it was really busy, but easy to get around. We come to Berlin every season, it’s convenient and economically viable compared to Pitti, where you could spend three or four times more. Berlin is still relevant.”

Over at Seek, Tristan Lucazeau, head of sales at Parka London, said: “The mood has been great today, we’ve had a lot of interest from Spanish and German buyers and they are all new accounts for us.”

Kestin Hare, owner of eponymous label Kestin Hare, formally known as Common People, also had a busy show. “We haven’t written orders like this at a show for years. We’ve been very busy with lots of German and French accounts. People have been very responsive to the new collection.”

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