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Berlin shows shake up layout

Berlin trade shows Panorama and Bright are revamping their layouts for their autumn 17 editions in January.



New Panorama layout will merge footwear and accessories

Mainstream show Panorama is merging footwear and accessories into one central area across halls 5 and 6, instead of having individual stands for each brand. Each hall is 32,291 sq ft and will showcase around 120 brands. Last season the two categories were separated into two different areas.

Jörg Wichmann, CEO of Panorama Berlin, admitted that segregating footwear and accessories for the spring edition did not work: “Last season, our goal was to organise Panorama Berlin’s offer and to present the individual products clearly, so buyers could orient themselves easily and enjoy a quick overview.

”Unfortunately, we overdid it a bit. So, for the coming season, we will combine shoes and accessories again, arranging them into an inspiring whole.”

Meanwhile streetwear trade show Bright, which is owned by Premium Group, will add an urban section next season.

The show said it will showcase contemporary brands influenced by hip-hop culture, collaborations and international micro-brands in the “Glashaus” area of its exhibition space.

Last week German trade show group Premium bought fellow Berlin exhibition Show & Order for an undisclosed amount.

The autumn 17 edition of the Berlin trade shows will run from 17 to 19 January.

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