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Berlin trade shows ‘to come under one roof’

Berlin trade show Panorama has announced it is exploring plans to transform the former Bread & Butter venue, Tempelhof, into a joint location for all fashion exhibitions in the German capital.

Trade shows Panorama, Premium, Seek and Selvedge Run all take place on the same days but in different locations across the city each season.

No formal proposal to merge locations has been made yet but Panorama said it is inviting ideas and suggestions from the industry.

Jörg Wichmann, CEO of Panorama Berlin, said: “We have what it takes to reshape Berlin as a fashion location and are now approaching everyone involved to discuss possible models and scenarios, whereby all options are conceivable. The first talks are already well underway and to push forward with this redevelopment, we are available to all exhibitors and interested parties to exchange and discuss ideas.”

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