Menswear entrepreneur Simon Berwin has taken full control of German menswear brand Bäumler after acquiring a minority stake from the brand’s UK agent, Jason Gerrard.
Gerrard, owner of Geko Fahion Marketing, will continue sell Bäumler’s spring 13 collection in the UK but will pass over the range at the end of the year. A new sales team will be in place for the autumn 13 range.
Gerrard plans to focus on the expansion of menswear brand Without Prejudice, as reported in Drapers last week. He has recently boosted the brand’s team with the appointment of Douglas Hood, former head of sales at Savile Row tailor William Hunt, as general manager.
Berwin, managing director of menswear supplier Berwin & Berwin, and Gerrard rescued Bäumler from administration in November 2009.
Berwin said: “Bäumler owes Jason a deep gratitude of thanks not only for 25 years that he and his family have represented the company in the UK, but also for using his energy and enthusiasm to help save the company when it had difficulties in 2009. Without his intervention we would probably not have made our investment which could well have meant the end of this fine company.”