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Bespoke shopping concept checks in at The Savoy hotel

Fashion heavyweights including former Arnotts chief executive David Riddiford, former Liberty creative director Yasmin Sewell and former Aquascutum creative director Valerie Wickes have backed a new luxury retail venture offering bespoke shopping services to guests at some of the world’s leading hotels.

The team has partnered with former advertising consultant Simon Thompson to launch the concept at The Savoy in London this week.

Shop at The Savoy invites the hotel’s 750,000 annual visitors to buy an edited selection of product from luxury brands through channels including Shopatthesavoy.com and a hotel boutique to open in March.

The collection is hand-picked each season by Sewell, who is also a consultant, and includes pieces from designer indie Matches, Alexander McQueen and Bottega Veneta.

In addition, Shop at The Savoy offers access to bespoke services including personal shoppers and retail guides to fashion and retail hotspots including pop-up stores.

The venture has also teamed with retailers and brands including Selfridges, Dunhill and Anya Hindmarch to offer VIP privileges on shopping sprees such as access to private entrances and rooms.

Riddiford was appointed non-executive director of Change Retail, the business behind the venture created by Thompson, in June. The service will be exclusive to The Savoy hotel for one year, after

which Thompson will roll the concept out to other luxury hotels. The Savoy has signed up to the venture for 10 years.

Thompson said: “Five-star hotels tend to offer two-star retail. I felt The Savoy presented an extraordinary opportunity to develop a complete five-star shopping concept that interacted with the shopper in a very personal way.”

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