British manufacturing showcase Best of Britannia has announced it will expand to Preston, following three successful events in London.
BoB North will take place in the historic Post Office building and Market Square from May 15-17, in association with Marketing Lancashire and Preston City Council.
The event will create a pop-up department store, with exhibitors showcasing the latest in British-manufactured goods, alongside food, drink and entertainment stalls.
The BoB team have also secured a new location for its 2015 London event in the Nicholls and Clarke warehouse building and courtyard on Shoreditch High Street.
The London event will take place from June 26-28 with up to 40,000 sq ft of exhibition space available.
Designer and BoB non-executive director Wayne Hemingway said: “BoB is hitting the zeitgeist with British manufacturing seeing a resurgence.
“We are at a time when retailers need security of supply (something that the Far East often falls down on). The realisation of quality are becoming key issues in manufacturing and a growing number of consumers here understand the boost to the UK economy to jobs and to the sustainability and ethical sourcing that ‘Made in the UK’ brings.”
Ruth Connor, chief executive of Marketing Lancashire, added: “We’re an innovative and creative county with a real ‘make it’ movement and we’re incredibly proud that Preston, Lancashire will host the first BOB event outside of London.”
BoB co-founder Antony Wallis told Drapers in October that the event would be expanded to the North of England and that the event team was looking for venues in Manchester.