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Best of Britannia show boosts exhibitor count

Best of Britannia (BoB) will increase its exhibitor numbers for the second edition of the event, which promotes domestic manufacturing.

The annual show is aimed at trade buyers and consumers. It will be held at the Farmiloe Building in Clerkenwell, London, from October 3 to 5 and has attracted UK clothing brands such as Archie Foal and A Child Of The Jago, Private White VC and footwear names Jeffery-West and Cheaney.

In total 170 brands will exhibit, of which half are fashion-related, up from 100 last year. Buyers from Liberty and Selfridges are among those expected to attend, with the number of visitors forecast to double from last year’s 5,900.

Show creator Antony Wallis said his team had brought together both heritage and contemporary brands this year. “They all have their own stories to tell but there is an underlying connection between these makers,” he said.

“Their own story could be about sustainability or heritage, but the fundamentals are all about craftsmanship, energy and passion.”

Wallis, who previously consulted for Pure London, added: “The event has both a trade day and two consumer days, so it acts as an awareness programme for both sides of the market – useful when brands are thinking about their budget.”

Creative consultant Harris Elliot has designed an installation using pieces from British designers including menswear designers Christopher Raeburn and Agi & Sam, although the two labels will not be exhibiting at BoB.

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