Online trend service WGSN.com is to be relaunched on August 4 on a new improved “super-platform”. Rebranded as WGSN, the new product has been designed around the technology developed by Stylesight, the online trend service that was merged with WGSN last autumn.
The single global platform will deliver “new features, richer content and significantly improved technology”, according to WGSN. The service has hired Carla Buzasi, the launch editor of the Huffington Post UK, as global chief content officer. The launch will be the culmination of a £50m, two-year WGSN Group investment programme in technology, content, innovation, people and acquisitions. Like Drapers, WGSN is part of Top Right Group.
Specialising in consumer intelligence, trend forecasting, commercial product development, retail strategy and data analytics for the global style and retail sectors, WGSN will reach about 75,000 users.
Within trend forecasting, the WGSN super-platform will provide technological innovations including fast search, tailored content, increased shareability and a professional design toolkit that will enable sophisticated high-resolution zoom, clip functions and extensive print and download facilities.
WGSN has 16 offices around the world and employs around 500 people, with more than half being focused on content. From August, the single platform will offer the viewpoints of these content experts from trends and information hubs in London, New York, Hong Kong and Sao Paulo, available in five languages.
Steve Newbold, global managing director WGSN Trends and a former managing director of Drapers, said: “We have listened to our customers and taken advantage of technology and innovation to deliver a truly market-changing product. The increased global reach and depth of content within the new platform elevates the value and strength of what WGSN can offer, saving our customers time, helping them collaborate more effectively and giving them even more certainty. Ultimately, it empowers their business to make better decisions and to be more competitive.
“Carla Buzasi, who is joining WGSN in the newly created global chief content officer role, will lead the content strategy across WGSN.com. She will bring considerable content expertise and sound commercial and editorial judgement, which will add a further dimension to the group’s global operations. Carla will also ensure we constantly excel at bringing great content propositions to market that provide a brilliant customer experience.”
Isham Sardouk, SVP chief creative officer of Stylesight, added: “Stylesight’s extensive understanding of the American market, the expertise of WGSN in Europe and our combined strength around the world will now come together with all the key features and services our customers need. Our advisory, research and content teams have mastered the art of deciphering data and applying sharp judgment that helps our clients transform trends into successful creative business. Uniting WGSN and Stylesight will only create more amazing things.”