Fashion house Bestseller is planning a UK push with a new multi-branded format, signalling the retail roll-out of the Danish business's Vero Moda brand.
The new format, the first of which opened at the Bullring in Birmingham this week, comprises young fashion menswear brand Jack & Jones, which already has seven stores in the UK, and womenswear label Vero Moda, using both names on the fascia.
The group is thought to be scouting for a second location for the format in Manchester. Two franchise stores have been lined up with existing Jack & Jones franchisee Dave Charlton, who is also chairman of menswear chain The Officers Club.
A 4,000 sq ft Jack & Jones franchise store owned by Charlton at Meadowhall shopping centre in Sheffield will be converted to the dual fascia later this month. Charlton said that he was also looking for a much larger location in Glasgow to host the concept. "We wanted to widen the offer into womenswear because menswear trading is very biased towards Christmas," he said.
The 20,000 sq ft shop at the Bullring comprises two retail floors plus a showroom, stock room and office.
The store, which opened on Wednesday, offers several Bestseller brands, including Vero Moda, which will sit next to H&M in the UK market; limited edition womenswear brand Object; women's young fashion label Only; accessories and swimwear line Pieces; and high-end womenswear label GoSha by Vero Moda, which is pitched against Karen Millen and Coast.
In terms of menswear, the store stocks Jack & Jones and suiting label Selected.
The Bullring store, which was created by Danish interior design company Riis, features a metal, stone and solid oak interior.
The Bestseller brand portfolio is sold through more than 8,000 doors and in 1,000 franchises in 22 different countries, according to recent figures.
Other than wholesale, Vero Moda already has a retail presence in the UK through a franchise store in Belfast.