Danish brand house Bestseller has launched a new menswear label Only & Sons for autumn 14.
Taking a similar approach to that of the company’s womenswear brand Only, Only & Sons is a contemporary label with a special focus on heritage denim.
The brand will have six collections per year in addition to a never out of stock programme to ensure a steady flow of products in sought-after sizes and colours to stockists.
Bestseller will also offer an express programme that follows up on in-demand designs to make the most popular styles available when needed.
The addition of Only & Sons to Bestsellers brand portfolio, which also includes Vero Moda, follows the news that the group will roll out a new UK store concept for Jack & Jones starting in Manchester’s Arndale centre, which launched yesterday (November 14).