Danish brand house Bestseller is to show its complete stable of brands at Berlin trade show Bread & Butter for the first time this summer.
The streetwear show, which will run from July 2 to 4 at Templehof, will host a 64,583 sq ft stand from Bestseller.
The Danish brand house, which has previously only shown its Selected Femme, Selected Homme, Vila and Object labels at Bread & Butter, will now show off men’s young fashion brand Jack & Jones, women’s labels Vero Moda and Vila and accessories brand Pieces.
Bestseller, which has 3,000 stores of its own, supplies around 12,000 stockists in 53 countries.
Bread & Butter managing director Karl-Heinz Müller said: “With the Bestseller group, we extend our brand portfolio with a versatile and important business partner for the international retailer. The brands of the Danish company are progressive, contemporary and very successful.”
Anders Holch Povlsen, owner of Bestseller Group said: “Bread & Butter is one of the few fashion gatherings around the world that has stayed ahead and remains at the forefront of the branded fashion market. We look forward to be contributing as well as bringing a fresh approach. Most of all, we are excited about being with all our customers and show them the latest from our brands.”