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Bestseller unveils new sustainability strategy

Danish brand house Bestseller has unveiled a new strategy that puts sustainability “at the core of the business”.

The “Fashion FWD” strategy will cover Bestseller’s value chain and sets goals for 2019 to 2025 that will launch the company towards becoming “climate positive, fair for all and circular by design”. 

The four focus areas of the strategy are: Creating FWD, Making FWD, Engaging FWD and Delivering FWD. 

Creating FWD is about working with innovative new fibres until everything Bestseller creates is made exclusively using sustainable materials.

Making FWD aims to improve the environmental footprint of Bestseller’s products, supply chain and operations so they have a positive impact on the environment.

Engaging FWD is an approach to embed human rights in the fashion industry, with a focus on the supply chain.

The intention of Delivering FWD is to create a future circular model for fashion, where products and materials are ongoing resources.

Bestseller CEO and owner Anders Holch Povlsen, said: “Our strengths as a business are our agility and responsiveness to trends. We will apply these strengths to respond to the changing demands of our planet and society, and to speed up our transition to a more sustainable reality.

“By preserving our climate, using resources efficiently and promoting human rights, business can be a positive force for change. We want to play a significant role in overcoming the biggest sustainability challenges and we see sustainability as a prerequisite for ongoing business success. Building on some good progress to date, we are now speeding up our efforts.”

Bestseller’s head of corporate affairs, Dorthe Scherling Nielsen, said: “Our ambition commits us to bring fashion forward until we are climate positive, fair for all and circular by design.

“Climate positive means that we will remove more emissions than we emit. Fair for all means that we will promote equality, dignity and safe working conditions for all, and circular by design means that we will turn waste into a valuable resource throughout our value chain.

“This is a significant moment for our company as we place sustainability at the core of our business. At the same time, we are fully aware of the magnitude of the challenge ahead. Without industry collaboration and the support of our business partners, we will not get there.”


  • To read more about how Bestseller is driving forward its sustainability strategy click here 

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