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Bethany Williams to receive Queen's award

Up-and-coming designer Bethany Williams will be presented with the second Queen Elizabeth II Award for British Design by the Duchess of Cornwall at London Fashion Week. 

The inaugural award was presented to Richard Quinn in February 2018.  

Williams was selected this year by the British Fashion Council for demonstrating both ”value to the community and strong sustainable practices”. 

She will be presented with the award designed by royal dressmaker Angela Kelly on 19 February, and will also be showing her autumn 19 collection, which is named after women’s homelessness charity Adelaide House. 

Founded in 2017, the eponymous brand consists of clothing made entirely in the UK from recycled and sustainable materials – including buttons crafted in the Lake District from trees the business plants itself. 

Williams also has an ongoing relationship with TIH Models, an agency that supports young people in London who have been affected by homelessness, and casts them in campaigns and fashion shows at market-standard rates. 

Caroline Rush, chief executive of the BFC, commented: “The UK is known for its world-class creative emerging talent, and many of the new generation of talent are embedding sustainable or social impact within their businesses from the start. Bethany is an incredible example of this generation of designer and we are delighted to work with the Duchess of Cornwall this year on behalf of Her Majesty to highlight her work through this award as another very special moment at London Fashion Week.”

Williams told Drapers: ”I found out two weeks ago and I had to sign a non-disclosure agreement not to tell anyone. I was so shocked and surprised when I was told I had been selected, but I feel very privileged to have been awarded it. Everyone has been really supportive with the work we’re trying to do. 

”It’s all very overwhelming and I’m nervous because I haven’t done a catwalk show before, so it’s my first time doing that. I’m still new to the industry. I graduated three years ago and started my first collection shortly after.” 

Bethany Williams has eight stockists worldwide. Retail prices range from £75 for a T-shirt to £1,200 for a woven jacket. 

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