Beyond Retro will open London’s first vintage Christmas jumper pop-up shop at Old Street station on November 11 for six weeks.
Last year the retailer sold 8,000 festive knits across its four stores in Dalston, Brick Lane, Soho and Brighton, and online. This year, the firm has partnered with Save the Children for its Christmas Jumper Day campaign on December 12, pledging to sell 10,000 jumpers and donate £1 for each one sold.
The range of Christmas jumpers includes a limited collection of sweaters from the Beyond Retro label, which is designed in-house and manufactured from recycled fabrics and upcycled garments. Prices start at £18.
The 500 sq ft store will also stock vintage party dresses, secret Santa gifts and the Beyond Label range.