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BFA appoints new chief as Richard Kottler retires

The British Footwear Association has promoted John Saunders to chief executive, effective from November 1.

Saunders joined the BFA in April 2013 as sales and marketing director. He will succeed Richard Kottler (pictured), who is retiring after running the association for the last six years.

In his new role Saunders will maintain responsibility for sales and marketing, supported by the appointment of Jenna Aarons to the new position of events manager in July.

BFA chairman Michael Kelly said Saunders had “proven his skills and strengths” since joining the association.

He added: “The board wishes Richard Kottler a happy retirement and thanks him for the valuable work he has done on behalf of the organisation during the past six and a half years, which I know is echoed by the BFA members and all those he has come into contact with while representing us.”

Kottler said: “The BFA team has tripled membership, vastly extended support for exporting members (some 70% of the total) and introduced a number of powerful training and mentoring programmes to raise skill levels in the industry. It is in the safe leadership of John Saunders and will continue to serve the UK footwear industry and to step up service levels even more.”

General manager of the BFA Kevin Traynor will become finance director on the day Saunders joins.

Readers' comments (1)

  • Well done Rich, a fantastic innings and you leave a great legacy.

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