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BFC and Google partner to promote British fashion talent

The British Fashion Council (BFC) and Google have launched a new digital educational platform to promote British fashion expertise and attract future talent to the industry.

Google and BFC new platform

The platform, g.co/britishfashion, is free to view anywhere in the world and showcases stories from brands, designers, craftspeople, creatives, photographers, stylists and models.

Highlights of the collection include a super high resolution view of a couture dress from Alexander McQueen’s spring 17 collection, allowing people to zoom in and see its threadwork in close detail, and curated exhibits on brands including Burberry, Paul Smith, Stella McCartney and Vivienne Westwood.

Google and BFC new platform

Google and BFC new platform

Google and BFC new platform

It will also feature content covering decades of British craftsmanship from the houses of Harris Tweed Hebrides, John Lobb shoes, Lochcarron Tartan and the Royal School of Needlework.

Sarah Mower, chief critic at American Vogue and BFC ambassador for emerging talent, has directed a short film with industry figures including supermodel Naomi Campbell, designer and entrepreneur Anya Hindmarch, and Joan Burstein, founder and honorary chairman of Browns, who each share personal highlights about their careers in fashion.

“We hope this legacy project will not only inspire but also educate – allowing young people wanting to get into fashion to see the breadth of individuals, skills and careers that make up this multifaceted industry,” said Caroline Rush, chief executive of the BFC.

Google and BFC new platform

Google and BFC new platform

Google and BFC new platform

The exhibition is available for free online and through the new Google Arts & Culture mobile app on iOS and Android from today.

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