British Fashion Council (BFC) chairman Harold Tillman and London mayor Boris Johnson announced the organisation’s plans for the London Olympics next year to highlight the breadth of creative talent in the UK at the opening of London Fashion Week (LFW) this morning.
The Fashion 2012 online programme will promote and showcase events, exhibitions and activity throughout next year. It will be supported by a downloadable app, which will give details of events and links to Google maps and more interactive content. Consumers will be able to register for newsletters before the schedule goes live in December 2011 in readiness for 2012.
Speaking at the press conference Tillman said: “Fashion 2012 will be the central platform to celebrate British talent, and will inspire and educate young people.”
Mayor Boris Johnson added that the opportunities fashion creates can “help young people in London in challenging times”, and championed fashion’s contribution of 80,000 jobs to London and £21 billion to the economy.
Fashion 2012’s list of events includes the two LFW shows in February and September, exhibitions at the V&A and London Show Rooms’ international showcase to promote BFC designers abroad. There will be a joint BFC and British Council project to bring emerging international fashion designers to London for the Fashion 2012 International Fashion Showcase and a major push for British menswear featuring a series of activities both in the UK and abroad.
Sports brand Adidas will team up with the BFC’s Colleges Council for an educational project. Johnson has also collaborated with the organisation for the BFC/Bazaar Fashion Art’s Foundation’s 2012 Showcase – Britain creates 2012.