British model Laura Bailey will be a new cultural ambassador for the British Fashion Council.
Bailey is the first of what the BFC said would be a “number” of new young/cultural ambassador fronting the organisation, the rest of which will be unveiled during London Fashion Week in September.
Caroline Rush, CEO of the British Fashion Council commented: “As a model, writer and fashion icon Laura has an in-depth knowledge of the British fashion and film industry that we hope will provide our designers with increased media exposure and strong links with the other creative industries.”
She added of the new initiative: “The most exciting thing about these newly created ambassadorial roles is that they will grow organically into a unique role that best utilises each ambassador’s expertise, contacts and interests.”
Bailey’s role is will see her promote British fashion design talent to a global market. Bailey will attend key events on the BFC calendar, including London Fashion Week and the British Fashion Awards. Behind the scenes she will take part in ongoing BFC schemes and projects, and will also meet with young designers on the ground, supporting their growth in the industry.
Bailey commented: “I’m proud of my new ambassadorship with the BFC and I am thrilled to be to working with and promoting young British talent. I think it’s a really exciting time for British fashion. Roll on September for London Fashion Week!”