Mark Fast, Mary Katrantzou, Meadham Kirchhoff and Peter Pilotto have been awarded catwalk sponsorship by the British Fashion Council (BFC)’s Newgen scheme.
This season, a total of 19 designers will receive funding under the BFC’s Newgen programme, which sponsors emerging designers to show at London Fashion Week.
In addition to the catwalk sponsorship, Newgen has also sponsored four labels to show via it’s presentation spaces in which designers can host their own mini-catwalks and private shows. The four designers receiving presentation sponsorship for February will be Holly Fulton, Louise Gray, Maria Francesca Pepe and Sykes.
With the exception of Meadham Kirchhoff, all eight labels will also receive funding to show in LFW’s exhibition area. They will be joined by a further eleven designers: Atalanta Weller, Christopher Raeburn, Craig Lawrence, David Koma, Dominic Jones, Fannie Schiavoni, KTZ, LP.BG, Michael Lewis, Michael Van der Ham and Natascha Stolle.
Newgen was set up in 1993 to fund emerging designers to show at London Fashion Week, helping to launch their careers. Previous recipients of funding include Alexander McQueen, Matthew Williamson, Giles Deacon and Jonathan Saunders. Newgen is sponsored by Topshop.
Caroline Rush, joint chief executive of the British Fashion Council, said: “Newgen is an essential element of the British Fashion Council’s designer development and showcasing programme. This season we have an incredible wave of original, innovative and talented emerging designers who will, without doubt, support London’s reputation as a creative capital.”
London Fashion Week will take place from February 19 to 23, 2010, at Somerset House.