The British Fashion Council (BFC) plans to expand its promotion of London designers overseas following the appointment of Barbara Grispini to the “stronger” role of head of project and designer brand development consultant for London Showrooms.
Grispini has been working with the BFC for ten years as a consultant. During this time she has worked on the international buyers relations programme for London Fashion Week, helped provide business support for emerging talent and developing London Showrooms, which seeks to raise the profiles of British designers in international market.
In this new role Grispini will focus on driving the London Showrooms project as it moves into new markets. She will also increase her contribution to BFC business support schemes, advising on UK and international sales strategies as well as designers’ product development, positioning, sell through analysis and planning. Additionally she will continue to support the BFC as it bids to reach out to international buyers at its events.
The BFC launched London Showrooms in 2008 to take emerging talent to Paris during Paris Fashion Week. The showrooms have since expanded to LA, New York and Hong Kong.
Caroline Rush, chief executive officer of the BFC, said: “Barbara, with her acute vision, has been a driving force behind London Showrooms since its inception and I am delighted that she has agreed to play a stronger role moving forward as we develop the initiative into further territories, promoting British businesses. Barbara will continue to grow her role in the UK, advising designers on how to develop their brand and advising the BFC on developments within the international retail sector”.
BFC strategic consultant Anna Orsini will continue to co-curate the showrooms.