The British Fashion Council (BFC) has launched a new support initiative for up-and-coming menswear designers called NewGen Men, sponsored by Topman.
NewGen Men will support emerging menswear talent with business advice and showcasing opportunities at the dedicated menswear day at London Fashion Week (LFW) which will take place for the second season next month.
NewGen Men will run alongside established sister scheme NewGen which is sponsored by Topshop.
NewGen has helped launch the careers of some of Britain’s highest profile womenswear designers and we hope that NewGen Men will support London’s future menswear stars.
Simon Ward, joint chief executive of the British Fashion Council
Simon Ward, joint chief executive of the BFC said: “NewGen has helped launch the careers of some of Britain’s highest profile womenswear designers and we hope that NewGen Men will support London’s future menswear stars and become a key part of the British Fashion Council’s designer development and showcasing programme.”
The inaugural recipients of NewGen Men are Carolyn Massey and James Long, who will show their collections during LFW’s menswear day, on September 23.
The winners were selected by a panel of key opinion formers from media and retail including Selfridges’ Gary Edgley, Topman’s Gordon Richardson and Fashion East’s Lulu Kennedy.
Gordon Richardson, Topman design director added: “Topman has been nurturing emerging menswear designers over the past four years and is proud to further that support with NewGen Men. An exciting initiative that rightfully positions menswear at the fore front of fashion providing a deserved platform for the very best
menswear maturing talent.”