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BFC unveils action plan on healthy models

The British Fashion Council has unveiled an action plan to ensure that models on London Fashion Week (LFW) catwalks are healthy and is lobbying society to stop encouraging unachievable body aesthetic.

In the report revealed today, the BFC has banned models who are under sixteen should be banned from modelling on the LFW catwalk and supports recommendations that those in the industry working with models under sixteen have criminal record checks.

Under the new guidelines, models walking at LFW will have to produce a medical health certificate and those working at LFW may only do so under representation from a UK-based agency.

The BFC has also signaled to designers that they to must be more aware and ensure that all backstage areas are deemed healthy with a zero-tolerance drug policy at all shows.

The plan comes in response to the findings of the Model Health Inquiry’s (MHI) recommendations published in ‘Fashioning a Healthy Future’ published in September 2007.

As a result, the BFC supports recommendations from the MHI that a representative body should be established to support models working in the industry. The group is also pushing for fellow fashion weeks globally to work with them to achieve best practice across international borders.

Although the BFC acknowledged that in some cases it was acting outside of its remit, it also called for action on the digital manipulation of images of models in media as it "plays a part in perpetuating an unachievable aesthetic."

The BFC statement said "The BFC is determined to take advantage of the 'window of opportunity identified by the Inquiry, while sustaining and developing our vibrant industry to further strengthen London's position as the most creative and dynamic of the fashion capitals."

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