Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

BHS launches last-ditch guerrilla campaign

BHS has launched a last-ditch guerrilla campaign in an attempt to secure its future, illuminating London landmarks with giant flags bearing the slogan #SaveBHS.

The #SaveBHS campaign on Twitter

The #SaveBHS campaign on Twitter

The #SaveBHS campaign on Twitter

The chain collapsed into administration on March 9, placing more than 11,000 jobs at risk.

Its headquarters on Marylebone Road, Wellington Arch, Blackfriars Bridge and Marble Arch were lit up overnight with a 100 ft-high projected image. The slogan will also be used in the north of England, BHS said.

“We have a surprise for you … something that lights up the streets of London. Any guesses? #Save BHS”, BHS said via its Twitter account last night.

@92stephh said: “Don’t care what anyone says, I reckon this is boss #SaveBHS #proudemployee.”

“The #SaveBHS campaign speaks on behalf of the 11,000 staff at risk and our millions of customers all over the UK who do not want to see another British institution disappear from the high street,” said Tony Holdway, BHS marketing and creative director.

“We have received overwhelming support from staff, customers and suppliers, since the announcement. These are people who have shopped with us, worked with or for us, often for many years, and always saw BHS as a permanent fixture on their high street.

“We do not intend to go down without a fight.”

Simon Lamb, store manager from Tunbridge Wells, Kent, who has worked for the business for 27 years, said: “We all want to do is get on with the job we are meant to do. It would be accurate to say the Dunkirk spirit has taken over and everyone is getting on with their jobs with dignity. No one is holding their heads in their hands thinking about what might be.”

Stephen Hill, commercial manager at the Croydon store, added: “Most people have been here 15 to 20 years and everyone is proud that they are part of the Great British High Street. We are all getting on with our jobs as you would expect. It is hard seeing everything that has been written about us but we are determined to show the best of what we do.”

Readers' comments (2)

  • I understand the sentiment but for a company losing so much money why would they waste more?

    Unsuitable or offensive? Report this comment

  • I think this is a nice gesture; no doubt achieved via savings made on other recently "paused", more in-character marketing.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.