BHS has launched a last-ditch guerrilla campaign in an attempt to secure its future, illuminating London landmarks with giant flags bearing the slogan #SaveBHS.
The #SaveBHS campaign on Twitter
The chain collapsed into administration on March 9, placing more than 11,000 jobs at risk.
Its headquarters on Marylebone Road, Wellington Arch, Blackfriars Bridge and Marble Arch were lit up overnight with a 100 ft-high projected image. The slogan will also be used in the north of England, BHS said.
“We have a surprise for you … something that lights up the streets of London. Any guesses? #Save BHS”, BHS said via its Twitter account last night.
@92stephh said: “Don’t care what anyone says, I reckon this is boss #SaveBHS #proudemployee.”
“The #SaveBHS campaign speaks on behalf of the 11,000 staff at risk and our millions of customers all over the UK who do not want to see another British institution disappear from the high street,” said Tony Holdway, BHS marketing and creative director.
“We have received overwhelming support from staff, customers and suppliers, since the announcement. These are people who have shopped with us, worked with or for us, often for many years, and always saw BHS as a permanent fixture on their high street.
“We do not intend to go down without a fight.”
Simon Lamb, store manager from Tunbridge Wells, Kent, who has worked for the business for 27 years, said: “We all want to do is get on with the job we are meant to do. It would be accurate to say the Dunkirk spirit has taken over and everyone is getting on with their jobs with dignity. No one is holding their heads in their hands thinking about what might be.”
Stephen Hill, commercial manager at the Croydon store, added: “Most people have been here 15 to 20 years and everyone is proud that they are part of the Great British High Street. We are all getting on with our jobs as you would expect. It is hard seeing everything that has been written about us but we are determined to show the best of what we do.”