BHS made an unauthorised attempt to project an image on London’s Big Ben this morning, as part of a guerrilla campaign that aims to curry public support to help secure its future.
The #SaveBHS campaign on Twitter
The department store has been beaming 100 ft-high #SaveBHS images on to landmarks around London to gain public support for the chain, which went into administration on March 9.
However, a House of Commons spokeswoman said: “Early in the morning on May 10, police stopped an unauthorised attempt to project an image on to the Elizabeth Tower [Big Ben].
“As a much-loved public building and international symbol of the United Kingdom, it is important that the Elizabeth Tower and other parliamentary buildings can be enjoyed by citizens and visitors alike, and their symbolic status protected.
“Having unapproved messaging of any kind beamed on to them compromises this symbolic status, which is why there are planning laws requiring permissions to be granted before any projection is allowed.”
Read more about the #SaveBHS campaign here.