Al Mana Group is to expand the international franchise business of BHS in Africa, the Middle East and Europe.
The Qatari owners, which bought BHS’s online and international operations from administrators in June, are also looking to source partners in other countries as part of wider plans to increase the number of stores overseas.
Its ranges will continue to be designed in London, but there will be a greater focus on offering products more tailored to each individual region.
The expansion will begin with the launch of a new ”state-of-the-art department store”, in Qatar.
David Anderson, managing director of BHS International, said the business has “ambitious plans”.
“Under the new owners, we have ambitious plans to accelerate our growth, and working closely with new and existing franchise partners, we are confident we can do this. Since the new international business was formed in June, we have secured agreements with new partners in new territories, and are in discussions with many others.
“In the countries we operate in outside of the UK, visiting shopping malls and stores is very much a leisure and family activity. Our franchise partners have made significant investment in their stores to ensure they provide an enjoyable shopping experience for their customers. We will help them build on this by providing a greater focus on market-specific products, and introducing new and exciting ranges.”
When Al Mana purchased the business in June, there were 61 stores in 14 countries, including Malta, Bahrain, Russia, Uzbekistan, Mongolia and Abu Dhabi, under the control of 11 franchise partners.
BHS’s new fashion offering will launch in the UK on Friday.