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BHS to launch franchise in Iraq

BHS has formed a franchise partnership in Iraq, with partner City Center Mall, which will involve rolling out four stores in the country over the next five years.

The first flagship is set to open in May in City Center Mall’s shopping centre, in Sulaimaniya. 

The store, which will span two floors, will offer its full product range in the men’s, women’s, kid’s, sleepwear, lingerie and home sectors.

Rebecca Rajeswaran, managing director of BHS International, said: “This new partnership represents a significant step forward in the evolution of the modernised BHS as we extend our brand footprint in this exciting emerging market. In City Center we have found a partner that shares our passion for quality with an emphasis on British design.

“This partnership constitutes another key milestone for the company as we continue to relaunch the brand and extend our reach around the world.”

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