BHS is readying a relaunch online with a new site selling both fashion and homewares, weeks after the final stores closed their doors.
“BHS will return online soon, with a great new website and all the products you love (at prices that are just right!), along with stylish new ranges perfect for your home and wardrobe,” said a message on bhs.co.uk.
Qatari-based firm Al Mana bought the BHS brand, including the global intellectual property rights, international franchising business and domain names, at the end of June.
BHS International is the new trading company for the online and international divisions, headed by BHS’s former international director David Anderson as managing director, former BHS head of tax and treasury Harry Carver as finance director and former BHS director Dominic Chandler as director.
Al Mana said it intends to enhance the retail offer, expand into new territories and develop the online presence of the brand.
“The British heritage of BHS is one of quality and value. We are confident that with this acquisition such a legacy will grow and succeed in new markets,” the company said. “The potential growth opportunities are very exciting.”
Al Mana also operates franchises for brands and retailers including Zara, Mango, Etam, United Colors of Benetton and Folli Follie.