BHS has launched the first of two Christmas ranges, and is gearing up to add fashion to its new website on 28 October.
The retailer relaunched online under the ownership of Qatar-based firm Al Mana at the end of September, offering 500 items across lighting, bedroom and bathroom categories. Al Mana bought the rights to use the BHS brand two months after it fell into administration in April.
The website has now introduced its first Christmas range, comprising bed linen, cushions, throws, decorative accessories, lanterns and candle holders. The second range will be available from the 21 October and include Christmas hampers, gifts and home fragrances.
It comes as the business prepares to add additional categories to the site, including kitchen and dining from 14 October and fashion from 28 October. Sara Bradley, former BHS womenswear trading director and now buying director, previously told Drapers the fashion offer will be “more edited” and “more stylish” than it was before.
Today, David Anderson, managing director of BHS International, said the reaction to the website so far has been “great”.
“Our famous Christmas hampers will be coming soon and until then customers will be offered a fantastic range of textile products on top of our former bestsellers currently on offer. As we continue to roll out new product ranges and ramp up our marketing activity, we are confident we can build further on our early success.”
The Al Mana Group operates in a number of sectors including retail, automotive, real estate, media and technology. It represents a range of brands including Zara, Mango, Armani Exchange, United Colours of Benetton and Reebok.