Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

BHS unveils new logo as it continues refinancing talks

BHS has unveiled a new logo that spells out British Home Stores, as it continues talks to secure additional debt facilities to fund its turnaround plan.

BHS new logo

BHS new logo

The chain, which was bought for £1 by a little-known consortium called Retail Acquisitions in March, is in talks with several refinancing providers to raise between £65m and £70m as it begins to separate its financial functions from Arcadia.

Drapers understands that Sir Philip Green’s Arcadia issued a letter to suppliers saying it would no longer be warehousing BHS merchandise, which was originally expected to happen in January next year but has been moved forward to October and November of this year.

A spokesman for BHS said that it had always intended to separate functions from Arcadia and confirmed that this process was now underway.

The company is recruiting for around 45 head office roles, including various buying and merchandising positions, but an industry source said the firm was finding it harder than it anticipated to fill the vacancies.

It has recently appointed former Beales department chain boss Michael Hitchcock as interim chief financial officer.

@Tara_Hounslea

Readers' comments (3)

  • why spend all that money on a new logo when its the least of their problems!

    Unsuitable or offensive? Report this comment

  • The brand is finished in many peoples eyes, yet here they are wasting money on a new logo.

    Unsuitable or offensive? Report this comment

  • Wow, amazing logo, wonder how many meetings and how much money it cost ! I'm sure the general public will now flock to it's doors.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.