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BHS.com sales soar

BHS has continued its comeback as an online-only “start-up” retailer, posting a 43% rise in sales for the 13 weeks to 30 December.

The growth was driven by a strong performance within women’s sleepwear, lighting and home accessories, BHS.com said. 

It added that there was a 34% boost in visitors to the site during the two weeks after it launched a “We’re Back” poster advertising campaign last October.

Managing director Kevan Mallinder said: “As a start-up, we are delighted that our sales continue to grow quickly. We believe the combination of three things were key to this growth: great new products; making it easier for people to find these on our website; and launching our first ad campaign to tell the British public that we’re here.

“Our size continues to be a real strength in this challenging retail market, as we can act very quickly in responding to the changing demands and tastes of our customers.”

Qatari conglomerate Al Mana Group formed a new entity, BHS International, and used it to acquire the BHS brand, BHS.com and the international franchise business, a few months after the department store chain collapsed into administration in April 2016.

The website relaunched in September 2016, with the aim of “keeping the BHS name alive”.

Last September, Mallinder told Drapers that its first year of trading had been a “phenomenal” success.

 

 

 

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