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'Bicester of the north' targets ultra-luxury brands

Entrepreneur Simon Waterfield has drawn up a target list of brands for his Scotch Corner Designer Village scheme in a bid to become “the next Bicester Village”.

Waterfield told Drapers he hopes to lure “ultra-luxury fashion brands” for the £65m development, which is near Richmond in North Yorkshire.

“Realistically we won’t [achieve] it by day one, but in a few years’ time we hope to create something akin to Bicester,” he said.

Waterfield and Thomas Pink founder Peter Mullen, his partner in the venture, aspire to “transform shopping” for consumers in the north of England with a high-quality outlet centre.

The development is scheduled to open in autumn 2019 in time for festive trading.

The 250,000 sq ft site will house 92 shops and restaurants, and 1,300 car spaces. It aims to fill 50% of its units by the time works begin in June 2018, and on completion create 600 to 700 full- and part-time jobs. The construction phase will create 200 to 250 roles.

The designer village will be at junction 55 of the A1(M) motorway, where the A66 trunk road joins the principal north-south motorway network between Leeds and Newcastle.

Waterfield said the site aims to take advantage of its 41 million passers-by, as well as a local resident population of high-income households in Richmondshire, Ripon, Durham and Harrogate. There are around 7 million residents within a 90-minute drive.

It is also located between the Yorkshire Dales and North Yorkshire Moors National Parks, which attracts around 57 million tourists every year.


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