Some of the biggest names in British fashion descended on outlet centre Bicester Village yesterday for the launch of British Designers Collective pop-up boutique, opened by pop star Rita Ora.
Designers Henry Holland, design duo Peter Pilotto and Christopher De Vos, Justin Thornton and Thea Bregazzi of Preen, Holly Fulton, Piers Atkinson and Anna Laub of Prism were all in attendance, rubbing shoulders with the likes of BFC chief executive Caroline Rush.
Now in its fourth year, 2013’s BDC boutique was curated by fashion consultant Yasmin Sewell, who took the theme of ‘Future Vintage’ to showcase iconic pieces and collectables from the best in British design talent at Bicester’s reduced prices, including Jonathan Saunders, Mary Katrantzou and Peter Pilotto.
“I wanted to take part in this project because of the exposure it gives the designers - so many people come to Bicester it’s insane,” Sewell told Drapers.
“It’s a global audience and they might not know who [Nicholas] Kirkwood is. They know who Louboutin is but they should know Nicholas too. This opens the designers up to a bigger audience.”
Holland told Drapers the concept “put a new slant onto selling old stock.”
“It’s nice to think of recent pieces as vintage of the future,” he added. “People always talk about keeping statement pieces from the big luxury fashion houses, but to have that concept for young designers and newer names is really good.”
Womenswear designer Holly Fulton agreed: “I’m really excited to be involved in the British Designers Collective again this year. It’s really well done this time and Bicester attracts great crowds.”
Sewell highlighted designers JW Anderson, Roksanda Ilincic and Peter Pilotto as key picks from the pop up store.
“I’m excited that Roksanda has done re-editions of her best-selling dresses in exclusive colours, Peter Pilotto I am a big fan of and JW Anderson, my heart belongs to him a bit.”