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Big plans for Plus Size Weekend

Plus-size brands and retailers are hoping this week’s British Plus Size Fashion Weekend will help expand the market’s profile.

The event, which was first held last year, will run from February 14-15 at Vinopolis in south London. Brands and retailers including Evans, Dear Curves, Jane Watson and Simply Be will take to the catwalk.

Event founder Remi Ray said it would allow plus-size designers and retailers the chance to meet new buyers and interact with their consumers: “It’s about giving plus-size designers the chance to exhibit and show off what they do and really raise the profile of the British plus-size fashion industry.

“It’s about changing the mindsets of current consumers with regards to plus-size dressing.”

Arcadia-owned chain Evans is the event’s headline sponsor and to kick-start the weekend the retailer is launching the winning collections from its student design competition, Cut for Evans, in its Marble Arch store.

Evans brand director Fiona Ross said: “We are so excited about being headline sponsor of British Plus Size Fashion Weekend. We feel it will encourage the ‘plus debate’ and shows that the curvy customer isn’t forgotten about when it comes to UK fashion.”

Jelena Fehmi, founder of plus-size womenswear brand and participant Dea London, said the weekend would raise the visibility of the sector, which she says has suffered in the past from

a low profile.

Sales of clothing in sizes 14 and up accounted for 46% of the womenswear market in the year to

December 22, totalling £6.5bn, according to analyst Kantar Worldpanel. Victoria Gallagher

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