Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Biker brands ride into UK via new distributor

Heritage Cloth, a new distribution agency, has been set up to launch motorcycle heritage brands Steve McQueen USA and Johnson Motors Inc into the UK.

The brainchild of Michelle Baartz, who is a former head of brand at women’s sports chain Sweaty Betty and was also previously global head of womenswear at Ben Sherman and head of womenswear at Lacoste UK, Heritage Cloth will focus on developing and launching heritage brands in the UK.

Steve McQueen USA and its diffusion line Johnson Motors Inc have not previously been available through a distributor in the UK. Both were born out of the links McQueen had with the motorcycle industry and his love of Triumph motorcyles, which were distributed by Johnson Motors Inc.

Both labels cater for men and women and the ranges include slogan T-shirts, sweatshirts, leathers and bomber jackets, with product hand-crafted in California.

Baartz will begin selling the collections in January and is hoping to showcase them at trade show Bread & Butter in Berlin in the summer. There will be four collections a year and a Steve McQueen USA T-shirt will wholesale at £28, while a Johnson Motors Inc T-shirt will cost £25. Generally, wholesale prices for Steve McQueen USA will be about 20% higher.

Both brands are currently making waves in the US market, with stockists including La retailer Fred Segal and department stores Saks Fifth Avenue and Nordstrom. The brands regularly design pieces for rock bands Foo Fighters and The Killers, and motorcycle aficionado and actor George Clooney is also a fan.

For more information, email Michellebaartz@heritage-cloth.com or call 07739 049328.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.