Sandal brand Birkenstock has taken over direct distribution of its products in the UK.
The German company was previously represented in the UK market by distributor Central Trade for the last 30 years, but has now set up its own sales office and showroom on New Bond Street in London.
The brand said the move was a ”bid to take full advantage of access to customers and harvest their feedback.”
Mark Clarkson, country manager of Birkenstock UK, said: “We want to align our offering more strongly to the fast changing local market demands and requirements.”
“The direct distribution offers us the great opportunity to deepen the business relations with our customers.”
The brand will also open the first of a number of planned own retail stores in the UK in Covent Garden this autumn.
Birkenstock will be exhibiting at UK trade shows Pure, Jacket Required and Moda this summer.