Danish womenswear label Bitte Kai Rand has brought its UK and Ireland sales force in-house in a bid to expand its presence in the market.
The brand is no longer being sold through agency FOS Fashion Marketing and has brought in former IC Companys country sales manager Rachel Wiles (née Johnson) to lead the UK and Ireland operation.
Wiles worked with Danish brand house IC Companys for more than four years before being made redundant in 2013 after contemporary brands Jackpot and Cottonfield were sold to Denmark-based retailer Coop.
Bitte Kai Rand, which has about 50 stockists in the UK and Ireland, is looking to secure more accounts for autumn 14. Wiles said: “They don’t want to saturate the market because it is quite a niche brand but they want to increase [their stockists].”
Bitte Kai Rand recently unveiled its autumn 14 collection, which includes asymmetrical coats and textural details including coloured ribbons. Wholesale prices range from £20 for separates to £240 for outerwear.