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Black Friday 2019 deal tracker: the latest discounts

With Black Friday around the corner, one by one retailers are unveiling their discounts. Drapers brings you a round-up of the latest offers.


The accessories retailer kicked off Black Friday on 28 November, urging customers to “warm up with 20% off everything”. 


Sportswear giant Adidas is offering registered members of Adidas’ Creators Club early access to its Black Friday deals. Those signed up to the membership programme can access discounts of up to 50% through the Adidas app. Available across apparel, footwear and accessories. 

Ann Summers 

Kicking off on 25 November, the lingerie retailer’s Black Friday Sale event offers 50% off everything. 


Amazon’s Black Friday deals have once again been branded as its “biggest ever”. The etail giant’s Black Friday Countdown kicked off on 18 November in the lead-up to its main discounting period from 22 to 29 November. Add to this its Cyber Monday, which occurs from 30 November to 2 December and that is two whole weeks of deals. 


The etailer has described its Black Friday offering this year as its “biggest deal ever”, with up to 70% off everything. 


The official Sale starts on 29 November and promises to run through to Cyber Monday. 

Boux Avenue 

Leading the pack, Boux Avenue has already launched its Black Friday offer. Customers can grab discounts of 30% across the whole site. 

Charles Tyrwhitt 

The menswear retailer’s Black Friday is decribed as a “full-colour event”. As of 26 November, customers can take 20% off “anything that tickles [their] fancy” – from their favourite shirts to styles they have never tried before. 


The department store’s website urges customers to check back from 25 November for a full week of deals. In store and online, Debenhams is taking a more strategic approach this year and has brought in product specifically for the Sale. 


Taking a traditional deep discount approach, lingerie brand Figleaves launched Sales of up to 70% almost two weeks out from the big day. 


Shoppers can save 20% on over 150 classic Gant pieces - almost doubling its product offering on last year. 


The retailer has announced that it is offering 50% off of everything in store between 27 November and 2 December. 


As of 26 November, the womenswear retailer is providing customers with 25% off everything in its full-price collection, both in store and online.  


Customers can already bag formalwear discounts of up to 50% at Jacamo, in its pre-Black Friday sales. Its website promises deals across jackets, suiting and jeans on the big day. 


This retailer is offering a special 24-hour, online-only discount on selected pieces every day until Sunday 1 December, until stocks last. Thursday started with a 25% discount off jewellery. 

John Lewis

Famous for its Never Knowingly Undersold price match promise, John Lewis once again promises to match its competitors’ prices over the Black Friday period. 

Kate Spade 

The handbag and accessories retailer’s Black Friday event started on 25 November - with 30% off everything.


Shoppers can receive 30% off everything in-store and online until Sunday 1 December. 

Nasty Gal

Ahead of its Black Friday Sale, Nasty Gal has offered customers 55% off in an email exclusive. As of 28 November, the etailer went even further offering VIP customers 60% off everything using an email exclusive code. 

The North Face 

The outdoor brand is donating £1 for every purchase made across Black Friday weekend to charities through its Explore Fund. The Fund is designed to create greater access and diversity in the outdoors. It will also donate to The Outward Bound Trust for the third year running. The North Face is offering discounts of up to 25% online. 


The multiple footwear retailer is celebrating the event with 20% off online and in-store products. Office has gone even further by adding on free delivery as a bonus. 


The footwear retailer’s Black Friday event, which is offering up to 40% off, is now on. 

Sweaty Betty 

The activewear retailer is celebrating this discount season with 25% off of everything online and in-store. 


Shoppers can expect discount of up to 40%, starting 28 November. 


Arcadia’s star brand is offering 25% off everything online and in-store. 


Very is celebrating Black Friday with £10 back on every £100 spent. This is on top of discounts up to 40% across selected winter fashion. 



Readers' comments (3)

  • Is crazy how brands started to offer Blck Friday deals weeks before the event is taking place. I look forward to buying Adidas sportswear this Black Friday, hopefully, goodies will last long enough to get my hands on them.

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  • I love Reaburn’s idea for Black Friday and their ethos of rejecting it. I hope more retailers take up this attitude, I’m very doubtful though!

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  • darren hoggett

    The consumer is beginning to see through Black Friday as a desperate attempt by desperate retailers to offer 'deals' that often aren't quite as good as they seem. The consumer often just buys what they want, when they want, so it all seems too contrived for our liking.

    As the last weekend of November is one of the best weekends of the year as most consumers have just been paid, why do it?

    Black Friday makes no sense whatsoever if you value your business for the long term.

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