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Black Friday beats all records for John Lewis

John Lewis recorded its best-ever single day’s trading on Black Friday this year with sales up 11.9% on last year.

John Lewis Black Friday on Oxford Street

John Lewis Black Friday on Oxford Street

John Lewis Black Friday on Oxford Street

The department store chain said Black Friday sales were mostly made online, while stores were busier over the weekend. Store sales rose by 9.3% on Saturday compared with the previous year.

The sales peak online was between 9-10am on Black Friday itself, with johnlewis.com receiving 4.9 orders per second.

In fashion, Ted Baker was up by 66% and Barbour by 61% online compared with 2014.

“Black Friday itself marked a record day for John Lewis and strong trade continued into the weekend,” said retail director Mark Lewis. “On Friday online trade really stepped forward, while shops saw their biggest increases over the weekend, showing that more than ever customers like to mix and match channels to shop in the most convenient way for them.”

 

Readers' comments (4)

  • Am I missing something here. Christmas approaching! You couldn't make it up!!

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  • All they did was price match for 1 day, then finish! Very clever

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  • John Lewis appears to never go into Sale per se, but their 'never knowingly undersold' allows an awful lot of freedom to perpetually discount!

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  • darren hoggett

    HOF is a discounter, Debenhams is a discounter and JL is a discounter, is just that the latter does it in such a way that they are not perceived to be..

    The 'never knowingly undersold' mantra is actually is simple work of genius!

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