Online sales on Black Friday in the UK overshadowed ecommerce purchases made by shoppers on Cyber Monday by £90m.
According to research from Experian and IMRG, online traffic on Black Friday beat all predictions and was up 60% year-on-year, with an estimated spend of £810m.
Shoppers spent around £720m online on Cyber Monday. However, this figure was stil up 40% on 2013, with 161 million visits to online retail sites in the UK.
Giles Longhurst, general manager consumer insight at Experian Marketing Services, said the sharp increase in online spend over the two days shows how UK shoppers have “fully embraced” the Black Friday trend.
“With such a massive amount of money and time being spent online, shoppers have really begun the Christmas retail season with a bang. To make the most of this time of year, retailers need to make sure that they are engaging with customers at the right time and through the right channel to provide them with information on deals that are of most interest.”