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Black Friday boosts sales

Total like-for-like UK sales increased by 7.6% this week compared with last year following a boost from Black Friday discounts, BDO’s latest high street sales tracker shows.

Non-store like-for-likes benefited the most from Black Friday discounts. However, despite the noted decline in footfall, retailers were able to successfully convert in-store sales as well.

Total in-store like-for-like sales were marginally up by 0.4% this week, while total online like-for-like sales were up 30.80% this week on last year.

BDO said this week had the best online like-for-like sales result in the year to date and the strongest result for Black Friday week since 2014.

However, overall footfall fell by 5.6% this week compared with the same week last year.

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