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Black Friday deal tracker: promotions heat up online

Drapers charts the online promotions from multiples and etailers on Thursday 24 November

The race for Black Friday spend is heating up online with many retailers offering up to 50% off selected items, some offering blanket deals from 30% off and others tempting shoppers with gift cards or free delivery.

Those offering blanket deals include AllSaints and Finery with 30% off the entire site; while Karen Millen and Phase Eight both have 25% off; and Office, Kurt Geiger, Hobbs, Asos, Edinburgh Woollen Mill, LK Bennett and Moss Bros all offering 20% off everything.

Amazon has the biggest promotion available today of the websites Drapers tracked, offering up to 55% off women’s Fly London shoes, 50% off kids’ clothing and 50% off trainers.

However, many others were not far behind, with PrettyLittleThing, River Island, Boohoo, New Look, H&M, Burton, Topshop, House of Fraser, Urban Outfitters, French Connection, Jack Wills, Matalan, Joules, Miss Selfridge, JD Williams, Sainsbury’s Tu and Tesco F&F all offering up to 50% off selected styles.

Coast has up to 40% off, and Ted Baker, Warehouse, Debenhams, Missguided, Dune, Boden and Bonmarché had up to 30% off.

Whistles is offering up to 25% off selected items, while Superdry, George at Asda and Liberty have up to 20% off.

Marks & Spencer is promoting its offers under the ‘Fabulous Gifting Weekend’ banner with discounts such as up to 30% off dressing gowns and selected sleepwear. John Lewis, as expected, is matching a rival’s promotions with its ‘Never Knowingly Undersold’ motto, with offers including 20% off selected Barbour products and 20% off selected women’s shoes and boots.

Schuh has a promotion of ‘Black is Back’ on its site offering free next day delivery, while White Stuff is offering shoppers that spend £65, a £15 gift card and those that spend £125, a £30 gift card.

Retailers offering no visible sign of Black Friday promotions on their websites from 12 noon on Thursday include Fat Face, Oasis, Zara, JD Sports, Reiss, Next, Burberry, Net-A-Porter, Sports Direct, Harrods, Selfridges, Jigsaw, Zalando, Harvey Nichols, Mint Velvet, Farfetch, MatchesFashion and Browns. Primark and Pep&Co do not sell online but did not indicate Black Friday promotions on their sites.

Many experts have been predicting a greater shift to online sales for Black Friday promotions this year at the expense of bricks-and-mortar, as well as an elongated window of Sales spanning up to two weeks. 

Ian Geddes, head of retail at Deloitte, said: “We expect to see another record year for Black Friday, with UK online sales likely to easily exceed last year’s £1.1bn record on the day itself.

“The phenomenon of Black Friday in the UK has transformed the pre-Christmas shopping landscape in recent years, to the extent that, for many retailers, ‘Christmas’ now happens in November. The revenues that will be generated by those participating in Black Friday promotions sales in this period will likely trump those earned over Christmas week.”

However, Gordon McKinnon, operations director at shopping centre owner Intu, said the jury is still out for bricks-and-mortar store sales this year.

“Last year we witnessed a cautious start to the day with a measured trickle of shoppers but, by the end of the day’s trading, more than one million shoppers had visited our centres - 30% more than any usual Friday.”

A report by accountancy firm PwC suggests that adult clothing, shoes and accessories is the third category shoppers are most likely to spend on during the period, after electricals and technology, and Christmas stocking fillers. Some 26% of spend is expected to go to clothing and footwear, according to a poll of 2,000 adults.





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