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Black Friday fails to boost high street footfall

High street footfall on Black Friday was down 4.2% on last year, as consumers made the most of online offers instead.

Footfall was down 3.6% year on year across all locations, including shopping centres and retail parks, data from research firm Springboard shows. Meanwhile, footfall on Saturday dipped by 0.9%.

Springboard said consumers have learned that the discounting continues into the weekend.

Despite the lower footfall, Barclaycard has estimated that spending was up 8% on Black Friday thanks to online sales.

In the week leading up to Black Friday, the volume of online transactions was up 11.3% as retailers began discounting early, The Telegraph reports.

 

 

Readers' comments (1)

  • What Drapers should also be investigating is the amount of brands that are severely undermining the retailers by selling at direct online and vastly reduced prices and why they are doing it. Black Friday was a classic example of this.

    Some brands were selling current AW17 stock at 30% off across the board, yet when brands started their own websites they said that it would be a showcase, though this was ultimately fabrication.

    Isn't the REAL concept of Black Friday for brands to have a fully integrated network, so therefore 'passively' phasing out their third party retail network without all the legal pitfalls that closing an account can bring.




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