Online growth in November dipped below its four-year average as Black Friday failed to buoy sales.
UK online retail sales were up 11.5% year-on-year, but this was significantly below the November growth average for the past four years (18.3%) despite Black Friday online sales being up 11.7% on 2016.
According to figures from the IMRG Capgemini e-Retail Sales Index, November’s overall year-on-year growth was also below the 12.7% average of the last three months (September to November).
Bhavesh Unadkat, principal consultant in retail customer engagement at Capgemini, said: “Year-on-year performance is down across key categories, reflecting the continuation of a tough year for etail.
“While the Black Friday window offered a small spike in performance, it was nowhere near as impactful as the industry would have hoped.”