Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Black Friday fails to lift November footfall

Footfall in November was 2.1% lower than the same month in 2014, underperforming against the 0.2% decline in October and the three-month average fall of 0.8%.

Customer numbers rose 2% year on year at retail park locations during the month, but fell by 3.4% on high streets and by 2.8% in shopping centres, the latest British Retail Consortium and Springboard footfall and vacancies monitor shows.

Only the east Midlands and the Greater London regions reported positive footfall growth in November.

“Shopper footfall wilted once again last month, as consumers shunned high streets and instead sought to take advantage of online Black Friday promotions and discounts, which often ranged across several days,” said BRC chief executive Helen Dickinson.

“As a result, November was the eighth consecutive month in which shopper footfall declined, and at a faster rate than the three-month average.”

Diane Wehrle, marketing and insights director at Springboard, added that one of the reasons for retail parks increasing in popularity is the availability of free parking.

“Such changes as improving easy access to town centres could ensure the decline in footfall observed in November, and throughout the year, is mitigated next year,” she said.

Readers' comments (2)

  • Some day in the galaxy, far far away, councils will be overwhelmed by Darth Logic and parking fees will be destroyed for November and December?

    Unsuitable or offensive? Report this comment

  • Black Friday was a wash out! Waste of over time and killed Christmas and January sales.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.