Footfall in November was 2.1% lower than the same month in 2014, underperforming against the 0.2% decline in October and the three-month average fall of 0.8%.
Customer numbers rose 2% year on year at retail park locations during the month, but fell by 3.4% on high streets and by 2.8% in shopping centres, the latest British Retail Consortium and Springboard footfall and vacancies monitor shows.
Only the east Midlands and the Greater London regions reported positive footfall growth in November.
“Shopper footfall wilted once again last month, as consumers shunned high streets and instead sought to take advantage of online Black Friday promotions and discounts, which often ranged across several days,” said BRC chief executive Helen Dickinson.
“As a result, November was the eighth consecutive month in which shopper footfall declined, and at a faster rate than the three-month average.”
Diane Wehrle, marketing and insights director at Springboard, added that one of the reasons for retail parks increasing in popularity is the availability of free parking.
“Such changes as improving easy access to town centres could ensure the decline in footfall observed in November, and throughout the year, is mitigated next year,” she said.