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Black Friday footfall to linger over weekend

Footfall on the high street is to increase by a fifth on Black Friday and remain above average for the rest of the weekend, new research has found.

As retailers unveil their deals for the event, footfall on the day will be up 20% compared to an average Friday.

According to retail intelligence provider ShopperTrak, the uptick will continue through the weekend and be up 8% on both Saturday and Sunday.

Steve Richardon, UK and MEA director at ShopperTrak, said:

“As Black Friday has become an established event in the retail calendar, retailers are adapting their strategies around the event, so we’ve seen a shift not just in terms of when retailers are offering discounts but when consumers expect to receive them.”

He added: “Longer periods of discounting remove some of the urgency for shoppers to head in-store to bag a bargain on Black Friday itself but, due to the extended period of discounting, we see a longer tail in increased footfall on the high street.”

 

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